The CLAAS Family Story You Haven’t Heard Yet: Made for More.

How CLAAS went from a family vision to a global force. 

Now streaming on RFD-TV, the “CLAAS: Made for More” documentary mini-series shares the story behind the CLAAS brand and how the company has evolved in North America. The documentary offers an inside look at CLAAS as a six-generation family of farmers, a family that still farms today and shows how that deep agricultural heritage continues to shape the company’s direction. From family-owned leadership to innovation driven by customer feedback, the series highlights what sets CLAAS apart and how agriculture is at the very core of the company.   

At the center of the series is Cathrina Claas-Mühlhäuser. She speaks openly about thinking in generations and the responsibility that comes with leading a sixth-generation farming family and global company. For CLAAS, being family-owned is not just history — it is a living commitment to farming and to the land. That perspective shapes how decisions are made, how investments are prioritized and how relationships are built over time. It’s a mindset rooted in the realities of farming, carried forward by a family that continues to farm today. 

The series also underscores that CLAAS has been in North America for more than 40 years — and continues to invest and grow its presence across the continent. North America plays a critical role in the company’s long-term strategy. Farming here is diverse, demanding and well-suited for the productivity and efficiency CLAAS equipment is known for. As the largest agriculture market in the world, success depends on listening closely and adapting quickly. The second episode shows how customer feedback in the U.S. and Canada directly influences how machines like the newer XERION 12 series tractor are developed and refined for real-world conditions. 

In the third and final episode, customers, dealers and CLAAS teams share what it looks like when boots-on-the-ground support is reliable and personal. Training, service and true partnership are not add-ons — they are essential parts of the customer experience. As highlighted in Episode 3, CLAAS continues strengthening its North American footprint with the addition of the CLAAS FARMPOINT dealer network across Indiana, Kentucky, Iowa, North Dakota, South Dakota and northwest Minnesota, reinforcing its long-term investment and commitment to farmers throughout the region.  

At its core, the mini docuseries reinforces a simple idea. CLAAS is more than an equipment manufacturer. It’s a sixth-generation, family-owned farming company that still farms today — and a long-term partner committed to investing, growing and supporting farmers across North America for generations to come. For CLAAS FARMPOINT customers, this series is a reminder that behind every machine is not only a global brand, but a local team invested in your success.  

Settle in and watch the series: 

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